Weak ties theory

In 1973, sociologist Mark Granovetter introduced the theory of weak ties, emphasizing their pivotal role in social networks and information dissemination. Unlike strong ties formed with close friends and family, weak ties connect individuals to acquaintances and friends of friends across diverse social circles. These weak ties act as bridges, offering access to novel information, opportunities, and resources that aren't readily available within one's immediate social circle.

Granovetter's theory highlights how weak ties foster social mobility by exposing individuals to diverse perspectives and new opportunities. They serve as conduits for innovation and facilitate the spread of information across communities. In today's interconnected world, maintaining diverse social connections beyond close-knit circles is crucial for accessing varied resources, fostering innovation, and navigating complex social landscapes

By expanding their networks and fostering relationships with weak ties, individuals can enhance their ability to innovate, problem-solve, and navigate complex social environments